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Lane Mitchell
Lane Mitchell is a digital humanist, anthropomorphic brand-builder, creative accelerator
Freelance CD/ACD/Copywriter, various agencies * Sample agencies: 360i, AKQA, Deutsch * Sample brands: Celebrity Cruises, Kraft, PNC, Five Star * Sample projects: integrated campaigns (traditional, digital, social, local, merchandising); interactive experiences & digital advertising Associate Creative Director at Critical Mass, an Omnicom Agency * Direct design and copy for a Fortune 50 retention program * Manage and mentor teams in three countries * Work closely with internal and client teams to significantly elevate the bar on design and copy * Creative involved conceptual integrity, technological currency, discerning verbal and visual acumen, understanding of consumer behavior, and tight integration with strategy and user experience Associate Creative Director at mcgarrybowen (2009 Agency of the Year) Originated, executed and led teams to create award-winning brand campaigns, social networking and digital advertising: * 2010 IAC Best Integrated Campaign, J.P. Morgan Funds * 2010 VH1 "Do Something!" Award finalist, Chase Community Giving * 2010 #1 non-game app on Facebook Senior Writer, Digitas Created some of advertising's most-awarded campaigns: * 2009 Promo Magazine Gold, American Express MyWishList * 2008 Gold EFFIE, American Express Members Project * 2008 Cannes Advertising Festival, shortlisted for Members Project * 2006 MIXX Best Brand Campaign, Tribeca Film Festival * 2006 OMMA Best Content Integration, Tribeca Film Festival * 2006 FCS Best Financial Services Launch, Ameriprise Financial * 2006 ECHO Digital, American Express My WishList Senior Writer, Hill Holliday Created award-winning traditional and digital campaigns for brands including AOL, PwC and Pitney Bowes. * 2005 Webby, PricewaterhouseCoopers "Diversity" * 2004 & 2005 Best Annual Report, Pitney Bowes Senior Writer, Foote Cone & Belding Created traditional advertising for Chase, MetLife, and the British Virgin Islands.
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